Branding & Packaging Design for Feminine Hygiene

We created the complete brand identity and packaging for Pankhi, a sanitary pad brand inspired by the dual meaning of “Pankh” (feather) and feminism. A custom feather integrated into the letter ‘K’ symbolizes softness and feminine strength.

The design uses a soft, clean color palette to evoke hygiene and comfort, while discreet pouch packaging ensures both visual appeal and user confidence. From logo to label, every element was crafted to reflect care, empowerment and modern femininity.